How to buy wine

You might think this is a stupid question as surely you simply go to your local shop and buy some. However, once you look at the issue more closely it gets complicated. You know you want to buy wine but the problem is which one? And which retailer to choose?

Where to buy wine near me ?

Buying wine online is becoming more popular as the internet is the world’s biggest wine cellar. If you`re a couch potatoe this store is the perfect fit for you as you can mix wine bottles in the same order from all over the world delivered directly to your doorstep. Prices are always transparent and you are likely to get the best deal possible.

The dangers of online shopping may still prevent the pleasure of drinking the wine you ordered as long lead times or unrealiable sellers may stop you getting to drink the wine you ordered.

COVID 19 lockdown restrictions accelerated the growth of the online wine business. Prior to 2019 half of online wine merchants were not profitable but the increase in business of up to 60 % in 2020 gave the business model a significant boost. With the help of artificial intelligence, newsletters the appeal to customers was further increased with businesses continuing to grow in the following years.

Where to buy wine online in 2024

In the rapidly evolving world of online wine selling, 2024 has seen a surge of innovative platforms that cater to a diverse range of wine lovers.

Vinovista and CellarFusion

One standout platform is VinoVista, known for its curated selection of organic and biodynamic wines from small, independent producers around the globe. Not only does VinoVista offer unique and hard-to-find bottles, but their intuitive website interface and personalized recommendations based on customer preferences set them apart in the competitive market.

Another noteworthy player in the online wine space is CellarFusion, focusing on fostering a sense of community among wine enthusiasts through virtual wine tasting, events and educational webinars. Their interactive approach to selling wine goes beyond transactions; it creates an immersive experience for customers looking to deepen their knowledge and appreciation for fine wines.

By blending technology with a human touch, CellarFusion has successfully carved out a niche in the digital marketplace as a go-to destination for those seeking not just a bottle of wine, but a holistic wine-buying journey.

Tips for Picking a Good Bottle of Wine

When selecting a bottle of italian wine or spanish wine, consider the occasion and food pairings to enhance the overall experience. Opt for lighter wines like Sauvignon Blanc or Pinot Noir for delicate dishes, for example while richer wines like Cabernet Sauvignon or Malbec complement heartier meals. Don’t be swayed by flashy labels or high prices; sometimes hidden gems can be found in lesser-known brands or regions.

Be sure to read the label — and learn what you’re reading

Additionally, don’t hesitate to ask for recommendations from wine shop staff or sommeliers at restaurants—they can offer valuable insights based on your preferences and budget. Trust your palate and try different varietals to discover new favorites, as personal taste should ultimately guide your wine selection process. Remember that enjoying a full dinner and good bottle of wine is about savoring the moment and creating memorable experiences with friends and loved ones.

If you are new to wine, start with a white or rose

White wines and rose wines are excellent choices for beginners due to their approachability and versatility. White wines, such as Chardonnay or Sauvignon Blanc, often have a lighter body and milder flavors compared to red wines, making them easier on the palate for those new to wine tasting. Similarly, rose wines offer a pleasant middle ground between red and white varieties, with their refreshing acidity and fruit-forward profiles appealing to a wide range of tastes.

Are you drinking this wine with food?

Moreover, both white and rose wines are incredibly food-friendly options that can complement a variety of dishes. The crispness of white wines can enhance seafood or poultry dishes, while the subtle sweetness of rose wines pairs well with spicy cuisines or light salads. By exploring these lighter styles first, beginners can gradually develop their palate and appreciation for different wine characteristics without feeling overwhelmed by bold tannins, full bodied red wine or heavy oak influences commonly found in many red wines.

Keep track of the wines you try

Keeping track of the wines you like or don`t like is important especially as a beginner to build up knowledge. To do this you can either use a notebook or an app to save your wine notes and which helps you to do so and gives further recommendations to choose wine for your next dinner party.

Matching Characteristics to Types of Wines

The most important apps to help you are Vivino, Cellartracker, Twil, Delectable, Win Ring and Decanter know your wine. They allow you to choose different wines from pinot noir to cabernet sauvignon based on your preferences and allow you to become a wine expert.

Another tip for how to choose the perfect wine

When selecting the perfect wine, it’s essential to consider not just the flavor but also its versatility in pairing with food. While some wines are fantastic just for sipping on their own, others truly shine when enjoyed alongside a delicious meal. A key tip for choosing the right wine is to think about what you’ll be serving with it – whether it’s a hearty steak or a light summer salad – and select a wine that complements those flavors beautifully.

Acidic food needs an acidic wine

One approach is to opt for wines that have good acidity, as they tend to pair well with a wide range of dishes. Sauvignon Blanc and Pinot Noir are excellent options known for their versatility in food pairings. Remember, the goal isn’t just to find a great-tasting wine but one that elevates the overall dining experience. By considering how your chosen bottle will interact with your meal, you can create culinary harmony that leaves taste buds tingling and guests impressed by your impeccable selection skills.

Foods and wines from the same region can make great pairings

Pairing foods and wines from the same region can create a harmonious dining experience filled with authentic flavors that complement each other perfectly. The shared terroir imparted in both the food and wine can elevate the tasting experience, allowing for a deeper connection to the culture and traditions of the region.

For example, pairing Italian Chianti with a dish like veal parmigiana enhances both elements as they are born from the same culinary roots. To match cheese with wine from the same area is an easy way of expressing the terroir. You don`t have to be a certified sommelier to do this.

Do you like High Street shopping ?

Wine retailers are often situated in the city centre and independent wine merchants often purchase from numerous wineries to fill their shelves. You`ve got the opportunity to share the wine merchant`s passion about their wine during tastings they offer occasionally. Wine merchants are able to help you to select the perfect choice of wine for your meal or menu according to your budget. This service comes at a slightly higher price than you  pay at an online seller.

How to ask for help at a wine shop

When stepping into a wine shop, it’s essential to have a set of questions at the ready to guide you towards finding the perfect wine for your occasion.

Flavor profile and origin

Start by asking about the flavor profile – inquire about whether the wine is more fruit-forward or earthy, and if it pairs well with certain dishes. Next, delve into the origin of the wine – understanding where it comes from can provide insights into its characteristics and quality. Finally, don’t forget to ask about any special features or unique aspects of the wine that make it stand out among other options on the shelf.

Look for “second-label” wines

When it comes to exploring the world of wines, don’t overlook second-label wines. Often referred to as second wines or lesser-known labels, these bottles offer incredible value and quality without the hefty price tag. While they may not have the same prestige or recognition as their primary counterparts, second-label wines are crafted with the same level of expertise and attention to detail.

One advantage of second-label wines is that they provide consumers with access to top wineries at a more affordable price point. Winemakers use grapes from younger vines or different parts of the vineyard for these secondary labels, allowing them to offer a similar taste profile while keeping costs down.

This means you can enjoy premium quality wine without breaking the bank.

One stop shop ?

70-80 % of wine is sold in supermarkets as they are the most convenient place for consumers to buy wine. All ingredients for your meal including the wine can be bought in one shop. Most supermarkets offer a large selection of wines from many different regions.

As supermarket chains buy wine in large volumes they are often able to offer wine at highly competitive prices but at the cost of normally not having much advice on their alcohol products available.

How to choose wine at a supermarket

When faced with a wide array of wine options at a supermarket, consider using a wine app to help streamline your selection process. These apps can provide information on various wines, including tasting notes, food pairing suggestions, and user reviews. By inputting your preferences, such as flavor profile or price range, you can quickly narrow down the choices and make a more informed decision.

Don’t write off bottles with screw caps

Another tip is to look for wines from lesser-known regions or producers. While popular brands may offer consistency, exploring smaller labels and vineyards can lead to unique and memorable discoveries. Don’t be afraid to step out of your comfort zone and try something new – you never know when you’ll stumble upon a hidden gem that becomes your new favorite. Maybe a wine with a screw cap ! They are not made for very long storage but rather to be consumed quickly

Understanding wine prices

When it comes to understanding wine prices, it’s important to realize that a bottle can vary significantly in cost based on a multitude of factors. Cheaper wines are often more straightforward and easy-drinking, perfect for casual gatherings or everyday enjoyment. On the other hand, expensive wines tend to be more complex in flavor profile and offer a sensory experience worth savoring. The price tag of a bottle can also reflect the quality of grapes used, production methods employed, and the prestige of the winery.

Expensive wine does not equal good wine

It’s crucial not to equate high prices with superior taste when it comes to wine. A higher price does not always guarantee a better drinking experience as personal preferences play a significant role in determining what one considers good wine. In fact, some affordable wines can surprise you with their quality and complexity, showcasing that great value can be found at various price points.

To find out if a wine is worth buying or likely to please your palate consult a wine guide, a wine app or go to a wine tasting.

Buying wine at an auction ?

Online auctions like ebay or are very popular and offer the possibility to get a good deal on the wine and vintage you like and can`t get anywhere else. Unfortunately the storage conditions as well as the authenticity are difficult to verify especially white wines used in online auctions.

Idealwine is a virtual haven for wine enthusiasts seeking that perfect bottle. With an extensive selection of fine wines from around the world, this online platform caters to both seasoned connoisseurs and curious novices. What sets apart is its unique auction system, allowing users to bid on rare and exclusive bottles that are often difficult to find elsewhere.

One of the standout features of is its advanced search functionality, making it easy for users to discover new wines based on their preferences. The website also offers expert advice and recommendations, helping customers navigate the vast world of wine with confidence. Whether you’re looking for a special gift or expanding your own collection, provides a seamless shopping experience that combines convenience with quality.

Wine for the global traveller ?

Many wine lovers enjoy a visit to a good wine maker. It is a great way to explore the winery as well as discovering how the wine is made. Understanding the philosophy behind the wine becomes possible as the vintner is able to provide you with a detailed explanation. Wine tastings are practically a must

Find an importer you like and trust

Despite being very enjoyable and an unforgettable experience prices are likely to be higher than those of your local wine shop or online trader as the wine maker does not want to become a competitor to his main customers.

In Europe you can often buy wines from the New World from importers like it is the case for the Peter Falke wines.

Choice and social ambiance?

Wine makers are participating on a regular basis in wine and beer expositions to meet their customers. It is the ideal occasion for a wine lover to explore a large variety of wines in a single place in the company of a lot of like-minded people. You can try the wine before buying it.


Depending what your preferences are there`s a number of possibilities to buy wine. In case you need advice on what to buy your local wine merchant is always a good choice.

Hi, my name is Christina Day, and I am a self-proclaimed wine connoisseur. It is my favorite alcoholic drink, and I enjoy nothing better than kicking back on the sofa after a long week of work to enjoy a glass of wine… or two!

Leave a Comment

Your email address will not be published. Required fields are marked *