In 2008 Angelina Jolie and Brad Pitt founded together with the Perrin family the Chateau Miraval. Since then it was always swathed in a veil of mystery on which wonderful creations are going to be produced next.
Miraval – valley of wonders, is a domaine which stretches over 800 hectares. A number of illustrious people owned the estate before. The jazz pianist Jacques Lousier (1977) followed by the American billionaire Tom Bove (1998). He introduced biodynamic wine making at the Chateau Miraval.
Brangelina at Miraval
In 2008 Angelina Jolie and Bratt Pitt acquire the domaine. It includes about 50 hectares of vineyards among several hundred hectares of forest, olive trees and lavender fields. They decide to produce their own wine and restart the Miraval winery. Angelina Jolie and Brad Pitt buy Miraval via their companies Nouvel (40 %) and Mondo Bongo (60%). In the period until their separation Brad Pitt transfers 10% of the total shares to Angelina Jolie to have equal voting rights.
Muse de Miraval
To get things started they seek advice form the Perrin family who owns the Chateau Beaucastel at Chateauneuf du Pape. In the beginning the Jolie – Pitt couple offers a consultancy. In the end an equally shared partnership in the cultivation of the vineyard forms. They harvest the first grapes in 2012.
Their first rose wine – Muse de Miraval – is launched the following year on Valentine`s Day. Brad Pitt designes the bottle which becomes characteristic for the iconic Miraval rose wines. It turns into a huge success story. Especially as the Wine Spectator elects this wine as the first rose among the 100 best wines in the world.
Studio by Miraval
10 years later Miraval is selling more than 1 million bottles of rose wine per year. Production of own grapes as well as buying them from other vintners allows the brand to cover a wide price range. The premium wine “Muse de Miraval” is available in a limited number of 3000 magnum bottles per year. Whereas “Studio by Miraval” serves the market segment for consumer-friendly priced rose wine.
During this time the area cultivated with wine increases from around 50 hectares to more than 70. Brad Pitt adds another vineyard with roughly the same size at Puyloubier to his wine enterprise. Here mainly syrah, grenache and pinot noir are growing to yield a new red wine in the next years.
We`re looking forward to these new creations from the Chateau Miraval!
The domaine Miraval is completely modernized in 2018 focusing on the production of the rose wines as well as biodiversity and cultural heritage.
Fleur de Miraval Champagne
In 2020 PPP – Brad Pitt, the Perrin family and Pierre Péters – create a rose champagne “Fleur de Miraval ER1” – Exclusivement Rosé 1. The Champagne is a cuvee of 75 % Chardonnay and 25 % young Pinot Noir. It`s produced at Le Mesnil-sur-Oger using the Saignee / bleeding method. In 2021 a second vintage “Fleur de Miraval ER2” – Exclusivement Rosé 2 follows the first masterpiece. It`s a cuvee of similar composition as the ER1. The main difference between the two champagnes are the vintages of the wines.
PPP use very old vintage champagnes for the creation of the ER1 & ER2 from winemakers in the Champagne. The bottles of the old vintages are opened, tasted and a harmonious cuvée is created. This cuvée is added as reserve to the champagne. PPP use wines which are up to 80 years old. This gives the ER1 & ER2 champagnes an otherwise unattainable and very exclusive aroma profile.
Each vintage is available as a limited edition. ER1 is marketed in a volume of 2000 bottles whereas the quantity for ER2 was increased to 2200 bottles.
After the divorce of Brad Pitt and Angelina Jolie in 2016 both kept their shares in the Miraval project. In 2021 Angelina Jolie sells her shares to Tenute del Mondo a subsidiary of the Luxembourg based Stoli Group. This transaction is still subject to a lawsuit.